hound logo - ambassco case study

Hound is an advanced voice search application that provides deep results to various queries.

 

Project Goal:

Our goal was to identify what teens would look for from an every day, go to app like Hound. By leveraging the technologically-savvy teen Ambassadors, we provided insights that would increase the practicality and usability of Hound for teens.

Project Scope:

Full Comprehensive Test Including:

  • On-Boarding
  • First experience/activity instincts
  • Brand Identity
  • In-app flow

Feedback through:

  • Questionnaires/Surveys
  • Live video of first time use
  • Individual “Random thoughts” documents for free idea flow
  • Live conversations

 

Insights and Takeaways:

  • Identified the benefit of additional brand partnerships
  • Recommended changes to on-boarding to provide clarity of various functions and features
  • Highlighted the importance of home-page customization for user retention
  • Delivered specific branding identity ideas increase teen appeal
  • Provided product feedback to simplify and improve product flow

 

Value Added:

Leveraging our feedback, Hound:

  • Continuing to prioritize brand integrations
  • Incorporating insights related to onboarding positioning
  • Emphasizing key daily use-cases early in the user experience

Ultimately, our insights helped hone in on key use-cases and differentiators to attract teens and keep them engaged.