Teen consulting is consulting in various markets by teenagers. It “provide[s] better insights into the teen mind*” compared to anyone who isn’t a teenager. Market research, case studies, opinions, and other deliverables are often provided by teen consulting companies, like “The Ambassador Company.” It obtains insights into the usefulness of new apps, design, color schemes, and the unique mindset of the current Generation-Z teens. This market research is then provided to the client, which allows them to make changes to layouts, designs, marketing campaigns to better address the Generation-Z group.

*Reference: https://www.bloomberg.com/news/articles/2016-11-30/the-generation-z-consultants

July 28, 2017

What is Teen Consulting?

Teen consulting is consulting in various markets by teenagers. It “provide[s] better insights into the teen mind*” compared to anyone who isn’t a teenager. Market research, […]
July 15, 2017

What is Teen Feedback?

Teen feedback is the end result of teenager market research. When the consultant or researcher concludes their campaign with the group, each teenager provides a report […]
July 3, 2017

What is Teen Insights?

Teen insights are the combined total of teen feedback reports from a particular campaign that are then analyzed by an expert consultant and boiled down into […]