February 23, 2018

How GEN-X can change your business overnight

“After a year-long spiral marked by the creeping deterioration of its stock price, last week Snap, parent company of Snapchat, finally seemed to have stanched the […]
February 23, 2018

Snapchat’s Gen-X Problem

“Last week Snapchat rolled out its biggest redesign since the app launched in 2011. The company split the app into two sections, consolidating friend content on […]
December 22, 2017

Teen CEO Unlocking The Secrets Of Gen Z

“Like many startup founders, entrepreneurship is in Maxine Marcus’ blood. The 17-year old founder and CEO of The Ambassadors Company, a teen insights and consulting business, grew up […]
December 12, 2017

The Secret To Success?

Focus On 5 Things You’re Grateful For “Thanksgiving is all about taking a timeout to focus on what you’re grateful for and connecting with family and […]
October 19, 2017

The First Generation of Digital Natives

“Snap Inc. announced today another big deal—a partnership with NBCUniversal on a new digital content studio for their new Snap Show’s platform. NBCUniversal, which invested $500 […]
September 14, 2017

Teen Insights & Actionable Feedback

We are so excited to launch our first research report about the teen insights and feedback industry. You can download, read or even embed our report […]
July 26, 2017

“Teens Revolutionize Market”

“In market research, you typically don’t start a business until well into your 30s or 40s, after you’ve got a decade or two of experience under […]
March 26, 2017

4 Things to Know before Targeting Teens

Thing #1: 35 Second Rule Just like your Mom always told you, first impressions matter. However, teens are less forgiving than the average demographic. The first […]
November 9, 2016

A Consultant’s Dream

“Virtually any start-up worth its venture capital must get young people excited about its product. It’s a consultant’s dream to advise companies on how to attract […]